Arising with the right studio title isn’t any imply feat. Not solely would you like it to face the check of time, you additionally need it to symbolize your work, ethos, fashion and output. Consider it as an enormous umbrella that homes and retains all of the completely different components of a designer’s observe dry from the rain. Designer Eunji Kim used this necessary title to love their studio to the hard-working perspective of an ant.
Ant Graphics is Eunji’s Seoul-based studio, the house of a number of various artwork and cultural initiatives, every expertly crafted from the colour palettes proper all the way down to the illustrations and microscopic particulars. Identical to the way in which an ant gathers its meals and works in colonies and formations, Eunji’s graphic design is diligent, enjoyable and refreshing. From posters to exhibition design, each undertaking that comes out of Ant Graphics is directly eye-catching and informative – from the glyphs to the squiggly shapes and typographic placement. It is all there for a cause, not least to attract the viewers in with only a cut up second to catch their consideration.
“Largely I develop concepts from the title of the undertaking,” Eunji explains, citing this as essentially the most prevalent amongst exhibition titles or names of books. By no means steering too removed from the subject material at hand, Eunji will begin the design course of, ensuring to condense the data and temporary right into a thought of identification, poster or branding. “After the important thing thought has been raised, I are inclined to give attention to which sort and key coloration would work finest.” A big emphasis is positioned on typography all through Eunji’s observe, significantly because it’s deemed a instrument that “permits connection” between the design and the topic. And when paired with the fitting colors, magic actually occurs – assisted by the nifty software program of Adobe Illustrator and InDesign.