The UFC is in superior negotiations with a number of Brazilian retailers for brand new broadcast offers that might kick off in 2023.
MMA Preventing reported in March that the UFC’s contract with large media conglomerate Globo and Globo-owned pay-per-view channel Combate might be accomplished by the tip of 2022 and each side have been removed from reaching a brand new deal. Although the UFC is planning on launching Struggle Move within the nation beginning 2023, the MMA group nonetheless desires to ink a take care of a community tv to proceed to develop its model in Brazil.
Band, the fourth-largest Brazilian tv community in viewers and income, is the present frontrunner to switch Globo, as reported on this week’s episode of MMA Preventing podcast Trocação Franca. The band is investing closely in sports activities over the previous few years, not too long ago increasing its take care of Components 1 till 2025. The F1 rights in Brazil have been owned by Globo for the previous 4 a long time. The band additionally owns the rights to air NBA video games on community TV within the nation.
UFC’s provide to Band contains 12 playing cards to air on community TV with Brazilian fighters in the primary occasion. Brazilians have headlined from 12 to 16 UFC playing cards a yr between 2018 and 2021, and eight predominant occasions already in 2022. Globo was supplied the identical deal, however wasn’t . ESPN Brasil, which presently airs Bellator occasions within the nation, additionally had temporary conversations with the UFC.
The UFC can be having conversations with UOL, one of the crucial visited web sites within the nation. It is nonetheless unclear what position UOL would play within the enterprise, however Band’s web site is presently hosted on UOL’s web site.
Whereas they purpose for offers with conventional media within the nation, the UFC can be investing in additional fashionable avenues as they method a take care of Brazilian sensation Gaulês, one of many greatest Twitch streamers on the planet.
Gaulês holds spectacular numbers when it comes to concurrent viewer data (708,000), whole followers (3.6 million) and whole views (405 million) on the streaming platform. Gaulês, who has a sponsorship take care of Nike, additionally broadcasts NBA video games on Twitch. In keeping with TwitchTracker, the Brazilian streamer airs 22 hours of content material a day with a complete of 281,551 hours watched day by day.
The UFC nonetheless has a bit over 5 months left in its contract with Globo, however for now, it appears they’re going completely different instructions in 2023.