Precisely 10 years in the past right now, Microsoft accomplished its $1.2 billion buy of Yammer, an enterprise-focused social networking platform. Regardless of an enormous Yammer overhaul in 2019, Microsoft has been growing centered on Groups and its new Viva platform because the hubs of communication in workplaces.
Microsoft is now launching Viva Interact right now, a brand new Fb-like app inside Groups that encourages social networking at work.
Viva Interact builds on a number of the strengths of Yammer, selling digital communities, conversations, and self-expression within the office. Whereas Yammer typically looks like an extension of SharePoint and Workplace, Viva Interact seems like a Fb duplicate. It features a storylines part, which is successfully your Fb information feed, that includes conversational posts, movies, photographs, and extra. It seems and feels identical to Fb, and it is clearly designed to really feel comparable so workers will use it to share information and even private pursuits.
Microsoft has been attempting to construct one thing comparable for a decade, with its preliminary Yammer funding into enterprise-focused social networking paving the way in which for communities inside organizations that depend on Workplace. Yammer integration into SharePoint, Workplace 365, Dynamics, and Skype felt extra compelled than one thing companies had been usually demanding.
As such, Microsoft Groups has been growing positioned because the hub for work and communications at Microsoft, and the pandemic has definitely sped up companies’ transition to hybrid work and the necessity for apps like Microsoft Groups, Zoom, and Slack. Groups is now the pure level the place workers talk and share for a lot of companies and has elevated its personal type of a social community for a lot of workers operating Groups channels.
Viva Interact may even embrace Tales — yup, the identical Tales you discover on Snapchat and Instagram and the characteristic that Microsoft-owned LinkedIn gave up on final 12 months. Tales inside Microsoft Groups and Viva Interact will let workers share simply as they do on Instagram, so in the event you’re determined to share your trip photographs with co-workers, you not must observe one another on Instagram or clog up one another’s Outlook inboxes.
In the end, Viva Interact gives one more strategy to create a neighborhood inside a company, and Microsoft’s Groups integration and give attention to consumer-like social networking may make it extra profitable than what it has tried prior to now. It is arduous to not think about that Viva Interact was created with Fb Office in thoughts, or Office from Meta, because it’s now branded. Microsoft has been growing cautious of Meta’s push into the enterprise, and the pair are growing on a collision course for metaverse competitors.