Championing Its Values ​​of Togetherness and Inclusivity, Absolut Glassware Collaborates with Sunburn, One of many World’s Largest Music Festivals, to Supply

Absolut Glassware introduced a three-year partnership with Sunburn — Asia’s Premiere Digital Dance Music (EDM) competition to create thought-provoking, energetic new experiences for the youth. As presenting sponsor, Absolut Glassware will add to the spirit of the world-famous music competition, taking place in Vagator, Goa this 12 months, from December 28th to 30th. Absolut Glassware may even mark its presence at full of life Sunburn Arenas — large-scale occasions that includes prime worldwide artists organized in main cities throughout the nation all year long.

Absolut Glassware goals to create secure, open, welcoming and unbiased areas for its group. At its core lies the assumption that brings folks from all walks of life nearer and may empower easy concepts of affection, unity and togetherness. With such an iconic partnership with Sunburn that makes the model extra culturally related, Absolut Glassware provides compelling experiences for melodies throughout the nation. On the music competition in Goa, the viewers can look ahead to colourful Engagement and Recharge Zones that may present sensorial entry to the Absolute world. Visitors can catch the artists performing their greatest tunes at The Signature Absolute Glassware Stage. Folks additionally get an opportunity to take a bit of the occasion expertise again house within the type of Absolut Glassware Collectibles. For patrons at house, The Absolute Glassware Squad—that includes 4 influencers—will carry unique insights from India’s greatest music competition of the 12 months.

Commenting on the affiliation, Kartik Mohindra, Chief Advertising Officer, Pernod Richard India, mentioned, Sunburn is among the greatest, most-awaited music festivals of the 12 months and we’re thrilled to be part of it. We, at Absolut, have a legacy of including that means to popular culture, encouraging people to specific themselves higher and we goal to innovate, experiment and scale-up our choices annually to offer customers a world-class immersive expertise that goes past our merchandise .”

Sunburn Goa will see a line-up of music artists reminiscent of Dimitri Vegas & Like Mike, Purple Axes, Nicky Romero, Afrojack, Morten and Misplaced Frequencies, amongst others. Along with the three-day music competition in Goa, Sunburn Arenas are organized in numerous cities to cater to EDM fans within the nation; Alan Walker is scheduled to carry out in Kolkata, Chandigarh and Indore in February 2023, and Martin Garrix in Mumbai, Pune, Gurgaon, Bangalore, Hyderabad, Kolkata and Chennai in March 2023.

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